Dispite the long drawn out slow spots once peak season is over, we can always find ways to keep a steady flow by keeping it real.
What do I mean by that? Well being transparent and truthful about the fee and processes of your business can help to break down some of the reasons cost is what it is. Customers like to know exactly what they are paying for, be it labour or cost of product etc is just some of the ways in which your customer will feel they are getting the better deal.
1 Communication: One of the key elements in any successful business. Keep it real by telling them if a family matter has put things on hold or someone is sick. It helps because we are all needing this at one time or another. Remember that you are only one person and if they are truly in it they will be understanding.
2 Stand for something you believe in; If you are passionate about creating something to help someone else and that you do care about them. This is what keeps it real.
3 Making it personal. Once you have figured out what it is that they need, make it all about them to be more then just a sale. Make it a memorable commitment. Go above and beyond for them, show them you are taking the job seriously and think if you were them what would you like to see.
4 Make your loyal customers feel like they are VIPs. And they are! If they return to you time and time again then show them the same by setting deals aside just for them. This will keep it real and keep them happy.
5 Keep it simple. The faster they can get the product in there hands the better. So keep it simple, the process should be easy from start to finish. One of my biggest tips is putting the most information on the initial sale item so that they can see everything required before purchasing. Makes for easy shopping and a fun experience for everyone.
So now that you are armed with these tips give it a try!
Merry Christmas everyone!